Simply Rosey

Branding for Simply Rosey, a cottage bakery.

Simply Rosey is a home bakery specializing in artisan sourdough bread and pastries. The business was founded by Rose, a mom and long-time baker.

Overview

Having immigrated from the Philippines to America to start a family, Rose, owner of Simply Rosey discovered a love for baking and cooking. During the COVID-19 pandemic, she founded her business after years of gifting baked goods to friends, family, and strangers. Rose quickly became known in her circle for her baked gifts. She expressed a need for Simply Rosey to have a simple elegance and familiar warmth, reminiscent of her gift-giving story. Simply Rosey’s down-to-earth and homey nature is represented by the letter R, the heart of the business, which keeps a rose and swirled bun close.