Projects created for APU’s Division of University Advancement.
“The Division of University Advancement builds relationships between the university and its donors, alumni, parents, and friends, to help seek funding support for student scholarships, programs, and endowment.”
During my time working for the division, I was responsible for creating digital and printed material in alignment with brand guidelines for mailing to top donors and family.
Team: Sharon Conklin – Director of Annual Giving
Giving Postcards
I was tasked with creating an elegant and versatile postcard, simple enough to swap out colors every year without appearing visually stagnant.
Anniversary Postcards
Anniversary postcards mark the date of donors’ recurring donations, serving as a memento of continued dedication. The cards needed a playful yet consistent design that could be made into a series. The recipient is familiar with the university and sentimental. Likewise, the hand-drawn design is memorable and serves as a “window” into an on-campus memory.
Impact Report
The following is an annual impact report’s cover and spread. The previous year’s report was heavy with boxes, such as rectangular shapes and blocks of text. I was tasked to update the report’s information and refresh its design, changing square-shaped elements to circles.
ISABELLE YU 